Vacation Rental Property: Tips for Success and Profit in Pensacola, FL

Vacation Rental Property: Tips for Success and Profit in Pensacola, FL

Are you struggling to attract renters to your Pensacola, FL property? About 2.5 million people visited Pensacola during the 2022 fiscal year. The tourism industry experienced a record-setting year!

If you're not generating revenue from this influx of tourists, it's time to make adjustments! Here are a few tips you can use to boost your ROI on a vacation rental property. With these tips, you can maximize guest satisfaction to attract return visitors.

Make money on a vacation rental property today!

Update Your Listings

Make sure your short-term rental listings are attracting potential renters.

Hire a professional photographer to capture high-quality images or video footage of the property. High-quality images will help your listing stand out online. A beautiful photo of the property can paint a picture of a relaxing vacation for potential renters.

You can use video footage to create a video walkthrough or virtual tour of the property. Virtual tours give potential renters a better sense of the listing.

Make adjustments to the listing's headline and descriptions. Provide helpful, vivid details. Highlight any amenities and features the listing offers.

Don't forget your pricing strategy. If you want to boost the ROI on a vacation rental property, you need to price it right! Explore listings of similar properties in Pensacola.

Use competitive pricing to attract potential guests to your listing. You can use dynamic pricing tools. Updating the prices automatically will save you valuable time.

Once you update the listing, market it on social media. Share eye-catching images to attract guests.

Use Multi-Channel Distribution

The more booking channels you list the property on, the more people you'll reach. Look for rental websites your ideal guests already use. These platforms can include:

  • Vrbo
  • Airbnb
  • Plum Guide

Each website caters to specific audiences. For example, some sites cater to families with young children. Others focus on luxury travelers.

Use property management software (PMS) to manage multiple listings across these platforms at the same time. You can automate reservations, pricing, and availability to avoid double bookings.

Increasing your online visibility will help you generate more bookings.


Use automation to simplify processes and save time. With the right technology, you can automate:

  • Check-ins
  • Check-outs
  • Thank you messages
  • ID verification
  • Cleaning and maintenance requests
  • Reminders

Send automated emails asking guests for their reviews. Generating reviews could help you attract future guests.

Hire a Property Manager

You don't have to manage your short-term rental alone. There are over 296,000 property management companies in the US. A property manager can streamline these processes to help you generate more income.

Leveraging their experience, expertise, and resources will help you offer guests better experiences.

Boost Profits From Your Vacation Rental Property

If you want to make money on a vacation rental property, you need to strategize. Use these tips to generate more revenue from your Pensacola short-term rental. Otherwise, hire a property manager.

With help, you can boost your ROI without stress.

PMI C-Shell is a full-service real estate asset management company. We use state-of-the-art technology to help property owners like you!

Contact our team today to learn more about our services.